This Privacy Policy explains how your personal information is collected, used, and shared when you visit or make a purchase from www.dotpalette.com (the “Site”).

Personal Information We Collect

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. As you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.

We collect Device Information using the following technologies:

  • Cookies: Data files placed on your device or computer, often containing an anonymous unique identifier. For more information about cookies, and how to disable them, visit http://www.allaboutcookies.org.
  • Log Files: Track actions on the Site and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
  • Web Beacons, Tags, and Pixels: Electronic files used to record information about how you browse the Site.

Additionally, when you make a purchase or attempt to purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, Net Banking data, email address, and phone number). We refer to this as “Order Information”.

When we talk about “Personal Information” in this Privacy Policy, we are referring to both Device Information and Order Information.

How Do We Use Your Personal Information?

We use the Order Information that we collect to fulfill orders placed through the Site, which includes processing payment information, arranging for shipping, and providing invoices/order confirmations. We also use this information to:

  • Communicate with you;
  • Screen orders for potential risk or fraud; and
  • Provide you with information or advertising related to our products and services, in line with the preferences you’ve shared with us.

We use the Device Information to help us screen for potential fraud and risk (in particular, your IP address), and to improve and optimize the Site (for example, generating analytics about how customers browse and interact with the Site, and assessing the success of marketing campaigns).

Sharing Your Personal Information

We share your Personal Information with third parties to help us use it, as described above. For example:

  • We use Shopify to power our online store. You can learn more about how Shopify uses your Personal Information here.
  • We use Google Analytics to understand how our customers use the Site. You can read more about how Google uses your information here. You can opt out of Google Analytics here.

Additionally, we may share your information to comply with laws and regulations, respond to lawful requests, or to protect our rights.

Behavioral Advertising

We use your Personal Information to offer targeted ads or marketing communications that we believe may be of interest to you. To learn more about how targeted advertising works, visit the Network Advertising Initiative’s educational page here.

You can opt-out of targeted advertising through the following links:

You can also opt out of some services via the Digital Advertising Alliance’s opt-out portal: http://optout.aboutads.info/.

Do Not Track

Please note that we do not alter our data collection and use practices when we detect a “Do Not Track” signal from your browser.

Your Rights

If you are a European resident, you have the right to access the personal information we hold about you and to request its correction, update, or deletion. If you wish to exercise this right, please contact us using the information below.

Additionally, if you are a European resident, please note that we process your information to fulfill contracts we might have with you (for example, if you make an order through the Site) or to pursue our legitimate business interests. Your information will be transferred outside of Europe, including to Canada and the United States.

Data Retention

When you place an order through the Site, we will retain your Order Information for our records unless you request us to delete this information.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons.

Contact Us

For more information about our privacy practices, questions, or complaints, please contact us by email at:
hello@xyz.com